Auto Silent Salesmen

Many prospective car buyers know which make, model and price range they would like to purchase and, after locating one through the press or Internet, phone for more information.
Sales people never keep product information and financial information handy and usually look it up or calculate payments for every customer they make contact with.
In addition to this very few motor dealers advertise specifications, features, benefits, financial information and other pertinent information, on or near to their stock. Occasionally an A4 information sheet is pasted inside a window, but these are too small to have any impact and usually display far too much technical information.

Sales people handling these inquiries are often not able to obtain the name or phone number of the prospective buyer, because prospective buyers fear being continually “hounded“ by aggressive sales people. It is common knowledge in the USA, that car buyers would rather visit a dentist than visit a used car dealer.
Many of these shoppers will, for the same reasons, remain anonymous when visiting the dealer who advertised the car. They usually never remember the name of the sales person they originally made contact with, and someone else ends up getting the sale.

How can you change this?

With more than 30 years in auto marketing and sales, Marbern have created the perfect “Silent Salesman”, which will display most important information. These “salesmen” can be included in any photographs used for print and or electronic advertisements, automatically including important information. Less space will be lost to editorial.
As the public become aware of these salesmen, more potential buyers will be attracted to used car lots to glean the information advertised. Should they like what they see, they will certainly ask for the sales person whose name appears on the advertising board.

Marbern’s Silent Salesmen don’t have to be recruited - have only one pay day in your books - never get sick - never disappear – are always polite - are on duty 24 hours a day and know their product.
They survive on new information being fed to them as and when you allocate a different vehicle to them, plus a bit of cleaning and maintenance.
Your sales people and potential customers will love them. Off duty sales people will know that they have a knowledgeable, reliable person standing in for them.
Customers won’t feel pressurised and their most pertinent questions will be accurately and immediately answered. Potential buyers will also be referred to the right colleague who will arrange the demonstration, test drive, valuation and finalisation of the sale.

Some of their qualities are:

USER FRIENDLINESS:
1. Simply place a ramp fitted with the relevant extension adaptor in front of or behind the wheel where you want to erect a display board and drive or reverse the car onto the ramp. Slip the display frame into one of the two sockets on the end of the extension adaptors and Bob’s your uncle.
2. Changing the IKC lettering and graphics (information) is as simple as unlocking the swivelling rigid PVC board, sliding out the old information and slipping in the new and locking the board.
3. Need new information, but don’t have it in stock? Fax or E-mail us with your requirements and we will express it to you. All information regarding materials, colour, widths, heights and fonts are kept in our database. All you do is inform us of the wording and or digits you need.
4. Want to take the vehicle on a test drive? Just drive or reverse off the ramp and your on your way. The display system will not fall over. It also, cannot be knocked over while anchored under a wheel, so your valuable cars cannot be damaged. Carefully drive the car back onto the ramp when you have finished the test drive or when replacing vehicles. No assistance is required.

VERSATILITY:
1. Two display boards can be attached to one base to display additional information or information on an adjacent vehicle.
2. As freestanding systems, Silent Salesmen can accommodate multiple (Totem Pole) display boards of different types and shape. Shop owners can share the cost of the base and erect their boards on it. This will save cluttering of pavements and arcades and when raised above 1.5M will make them visible to many shoppers.

QUALITY & GUARANTEE:
1. Marbern Silent Salesmen bases are manufactured with 4,5mm mild steel plate and thick walled square tubing. They are dipped in red oxide anti-corrosion paint and the base plate is lined with 3mm pure rubber to prevent slipping and damage to showroom floors.
2. The steel square tubing uprights and split frames are cut and bent in thick walled tubing, which are also dipped to prevent corrosion to inner walls. Outer walls are painted with Hamerite or epoxy coated.
3. The actual display boards are fabricated out of imported rigid PVC 10mm board.
4. The complete system comes with a 2-year guarantee.